The brand has excellent management and marketing strategies and has the advertised the products very well and eye-catching throughout the world. More tie-ups with sports academies and schools worldwide 4.
The process of better transportation allowed us the option to decrease the amount put in storage before shipped to a retailer, decreasing the amount of pilferage of our product. Puma has tough competition and limited market share compared to Nike and Adidas 2.
Fluctuating international currencies can mean losses to the company 3. Many customers will defer to companies like Nike and Adidas due to their association with almost all sports, which gives a greater chance of a customer to explore other product lines within those apparel companies.
Some of the weaknesses that PUMA encounters are the fact that they are not a top tier shoe and apparel company. Imitations of Puma brand is extensively increasing causing losses 4. The company was founded in by Puma situation analysis Dassler. High brand switching means difficult to have loyal customer base Opportunities 1.
A strength that PUMA possesses is the fact that they have a clear and focused marketing strategy. All means of distribution are necessary in order to reach our customers. Competition by international brands means limited market share from Reebok 2.
These companies pose threats to PUMA because of the diversity of products that they provide. Nike, Adidas, and Under Armour are the premier athletic shoe and apparel companies in the world.
Lastly the other major endorser of the company is PGA star Rickie Fowler, a top 10 golfer who has taken the golf world by storm while also pushing the boundaries with his golf dress and attire.
Nike should continue to grow while aiming towards very successful segments such as Football, soccer, and basketball. A higher demand is evident in the 4th quarter due to seasonal Christmas sales. This means that they have a huge target audience MBASkool.
Although their social media presence is very strong, PUMA is not one of the first companies that come to mind whenever I think about purchasing athletic shoes and apparel. The sizes range from smaller infant sizes up to size Distribution of our products to our segments is fast and efficient by freight, air, and ground to all markets.
Magazine advertisement is also a strong way for Nike to reach out to many different types of customers through all walks of life. It has an excellent brand name throughout the world. The average consumers are a constant. This often helps with funding and income as it can often target a different audience, introducing new people to the brand MBASkool.
Most consumers are located in Eastern Coast region. The box was altered to display a brightly, bold, colored orange box with the black Nike swoosh. The typical customers of our Nike footwear engage in outdoor activities such as walking and running.A Family Business The roots of the Puma brand stretch back to the mid ’s when Adi and Rudolph Dassler spent years working together building lightweight athletic shoes registered under their family shoe enterprise Gebrüder Dassler, in Herzogenaurach Germany.
PUMA Brand Analysis Report.
Uploaded by. Mohit Jain. Puma.
Uploaded 5/5(20). Reebok SWOT analysis is covered on this page along with USP & competition. It also includes Reebok's segmentation, targeting & positioning (STP) along with tagline &. Feb 11, · STRENGTHS When I think of the footwear and apparel brand PUMA, I think of a company that has diversified itself and has penetrated many sports markets.
Honestly, I think I have owned one pair of PUMA shoes in my lifetime but nonetheless it is still a brand that I view as successful in the sports. I.
Situation Analysis. A. Current Year's Results - Elizabeth 1. Nike’s marketing objective, for fiscalfocused on providing a quality product, at a competitive cost in more diverse markets to attract a broader consumer basis.
2. Organization's sales, costs, market share, and resulting profit or loss. Business Strategy and SWOT Analysis of Nike. Print Reference this. Disclaimer: According to the current political situation of the Pakistan is trying to stable the economy of the country and if Nike’s introduce new products into the market the market condition will be more better because the Nike’s has the brand name in the footwear.
SWOT Analysis of PUMA SWOT Analysis.
PUMA, branded as PUMA, Cobra Golf and Dobotex, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Germany.
The company was founded in by Rudolf Dassler. • The current economic .Download